IPA - Pool
The International Pool Association approached High Viz Media Group to broadcast their regular season tournament and Grand Finals. The initial brief was a purely broadcast job, but grew to be so much more during our three years on the project.
We provided full service production for all regular season and finals shows across multiple UK cities. We also took over all graphics work for the broadcast and refreshed the IPA YouTube branding, eventually taking ownership of the channel itself. As part of this we worked on the strategy and content calendar, informing on the release times and formats for all videos.
We also contributed significantly to the IPA’s content, including photography and curating the World Championships intro. Several broadcast innovations were created and we even took over show-announcing for the world championships for the live shows.